Design and analysis of surveys

Surveys and questionnaires need to be carefully constructed to maximize the number of respondents, correctly target the information required, ensure valid responses are provided, and successfully analyse the results

Learning Objectives

  • Effectively frame a survey question
  • Generate your own surveys using SurveyMonkey
  • Generate a summary report based on the responses


  • Ethics and confidentiality of surveys
  • Sample size estimation
  • Survey instrument and response biases
  • Maximising response rates and quality information
  • The Likert scale, reliability and validity
  • Common pitfalls of surveys
  • Comparison of responses between groups

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